Late summer and early fall is when a lot of agricultural brands set the tone for the year ahead. This is when budgets lock in, campaigns get mapped, and content calendars for the next year start to take shape. And as an ag marketer, you’re looking at ways to maximize your budget and invest in your brand. The brands that build their photo and video asset strategy into that same planning process show up ready all year long.
A strong asset library does more than fill space in a campaign, collateral or social content. It builds trust before your audience even reads the headline. Ag and rural audiences move fast; they know real and can pinpoint hands that have done the work. Building a library you can count on to build trust is one of the best investments you can make in your brand-building piggy bank.
There are two smart ways to build a library this planning season: through a custom shoot, and through beefing up the collection you’ve already built with thoughtful asset investments.
Build Through a Custom Shoot
A custom shoot is the highest-return way to build your branded bank, especially when you make the most of the time on location. The real investment isn't just the images and b-roll clips themselves. It's getting a trusted, vetted and local photographer that knows ag and what to capture – delivering the shots you need, saving time and thousands in travel expenses.
- Capture beyond the brief. While on location for the hero shots, grab the extras — flags on grain legs, hands shaking from a few angles, the loyal farm dog, someone on a phone or tablet in the field or freestall. These shots are quick to capture and useful for years.
- Add motion. B-roll and drone footage easily layer onto a shoot with the photographer already on-site – opening up video, social, and web uses a still library can't cover alone.
- Real experience matters. We pair your brand with a talented, vetted and local photographer from our network of more than 240 individuals that know and live ag, so you walk away with a bank that represents the people your solutions help. They know how to find the shots that land real and authentic.
All Real Ag Stock custom shoots are built with this kind of planning in mind.
Build On Through the Real Ag Stock Library
A well-maintained photo and video collection gives you speed, range, and flexibility. And the fastest way to fill a gap in your brand asset collection is already sitting in the Real Ag Stock library with 40,000+ photos and videos.
For agricultural brands, Real Ag Stock is here to fill gaps with:
- Speed. A short lead time with immediate delivery after purchase of stock assets from our site. No scheduling a farm visit or waiting for harvest season.
- Range. Access to operations, geographies, and seasons you couldn't capture in a single trip.
- Flexibility. Access to unlimited downloads from Real Ag Stock or as-needed assets, helping stretch your budget further.
- Accessibility. Real Ag Stock is organized by ag search terms (e.g., breed, growth stage, brands, etc) with fresh content added 2x a month, because as an ag marketer, you don’t have time to wait. Plus, model releases are included, so check that off your list.
It Takes Both
The strongest brand asset strategy uses both — a library built for breadth and speed along with a custom shoot for the specific moments only your brand can capture. While this year's marketing plan comes together, build your photo strategy right alongside it.
Browse the library or start a custom shoot conversation. Either way, Real Ag Stock is built to help agriculture's communicators move fast without sacrificing what's real.
www.realagstock.com